When it's good, it's great, it's really great!

When you buy something from an artist you’re buying more than an object. You’re buying hundreds of hours of errors and experimentation. You’re buying years of frustration and moments of pure joy. You’re not buying just one thing, you are buying a piece of a heart, a piece of a soul, a small piece of someone else’s life.

The passion for art and supporting local artists is evident when chatting to Zydia from Something Good Studio, who studied Fashion Design and worked in the supply side of the fashion industry for 10 years prior to starting this remarkable brand.

Zydia had become very frustrated with the corporate life slog and decided she wanted more out of life, where she could enjoy the pleasures of pursuing something new and exciting, whilst also enabling others to benefit from the journey.

The company launched in 2018 as a passion project and she resigned within a month to pursue the business full-time.

Something Good Studio proudly celebrates South African artistry through textile collaborations with female-only creatives. All of its creations are ethically produced in Cape Town, honouring local craftsmanship and materials. The manufacturing of their items are outsourced to local knitting factories who are specialists in their field, and they conform to the principles of slow design instead of mass-producing items. This is of utmost importance to the brand, ensuring that only the finest detail and quality is produced at all times.

They have recently launched a knitwear brand, named Romaria, where Zydia has taken on a business partner, and it’s the sister-label of Something Good Studio.

“It is nice to have someone to brainstorm with and to assist in the decision-making process” Zydia admits.

During the global pandemic Something Good Studio had to shift their focus and decided to push the online business. Luckily, they were already geared up for this, and are grateful that their customers showed up to support them.

The future of Something Good Studio definitely seems bright as they plan for more collaborations, new products, sustainable growth and lots of creativity and fun. I personally cannot wait to follow their journey and see what other incredible designs they produce.

I’m very honoured to be taking some bespoke products from Something Good Studio with me on my upcoming safari, so make sure you don’t miss it.

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